3 März 2020

Targa Telematics enables ALD PopGo, ALD automotive’s car sharing innovation.

Customers who rent a car on a long-term basis can now share it with other users of the ALD PopGo community on need

Save on your monthly fee by sharing your rental car with a local community when you don’t need it. This is the groundbreaking formula launched by ALD PopGo, the service developed by ALD Automotive which brings a new concept of car sharing.

With its IoT technologies based on Artificial Intelligence, Machine Learning and Big Data, Targa Telematics has developed an entire technological infrastructure that makes car sharing possible, offering an unprecedented, advanced user experience.

Notably, Targa Telematics’ mobility digital platform integrates with long-term rental solutions provided by ALD Automotive and enables new shared mobility offers, bringing peer-to-peer car sharing services for the ALD Popmove community.

ALD PopGo is very simple and intuitive: once you have downloaded the dedicated app, you can register to the community and enter information about your rental car, including when you want to share it and your drop-off area. Furthermore, with Targa Telematics’ Keyless technology, there is no need to hand over your keys because users can open the vehicle it through the dedicated application. The service delivers immediate benefits for car owners, whose monthly payment will be reduced every time they share their car. In fact it is estimated that users can save up to 85% on their monthly rental fee.

“It was a big challenge, in both business and technology – said Massimiliano Balbo di Vinadio, Large Account Sales Vice President at Targa Telematics – It is in fact a highly innovative rental service, designed to provide great flexibility. ALD Automotive has identified the potential of this new business model. So, we worked together to pool our smart mobility expertise, integrating the ability to connect users and vehicles, collect and analyze data and enable the sharing of individual vehicles”.

The service has been active in Rome since last year and in 2020 will be extended to Milan.




Targa Telematics is an IT company with 20 years‘ experience in connected vehicles.It provides technological solutions in telematics, smart mobility and digital IoT platforms for mobility operators. The company addresses short and long-term renters, large finance companies and large fleet with a range of services from insurance telematics to asset and fleet management, remote diagnostics and telemetry for cars, professional and construction-site vehicles, through to the management of airport service vehicles. In 2019 Targa Telematics reported sales of €45 million, 500,000 connected assets, 120 employees and more than 950 customers. For more information: www.targatelematics.com.



Elena Bellini, Head of Marketing, Mobile [+39] 335 135 1277 elena.bellini@targatelematics.com

Susanne Furini, Communication Manager, Mobile [+39] 345 7274925 susanne.furini@targatelematics.com


Barabino & Partners

Linda Basilico, Tel. [+39] 02 72023535 – Mobile [+39] 334 6708127 l.basilico@barabino.it

Nicola Comelli, Tel. [+39] 02 72023535 – Mobile [+39] 392 1755488 n.comelli@barabino.it