Targa Telematics has signed a partnership with Phonocar, an Italian distributor of innovative automotive products for the marketing of Stolen Vehicles Recovery (SVR) solutions based on the use of telemetry. Through its consolidated sales network, Phonocar will promote Targa Telematics’ Internet of Cars solutions to its car dealers and car manufacturers throughout Italy and Europe.

With over 45 years of experience and 4,000 customers in Europe in both the After Market and Car Manufacturer channels, Phonocar distributes products mainly in the multimedia, Hi-Fi, car accessory and electronic anti-theft device areas. Thanks to the partnership with Targa Telematics, the company will expand its product offering with a value-added stolen vehicle recovery service, through innovative satellite trackers and the availability of operations centres cooperating directly with the police.

In fact, Telematics’ GPS trackers transform the car into a connected vehicle, allowing monitoring throughout Europe and a drastic reduction in the risk of theft and, should it occur, a higher rate of car recovery. This cutting-edge solution allowed to achieve a recovery rate up to over 90% in the first ten months of 2020. This cutting-edge solution allowed to achieve a recovery rate up to over 90% in the first ten months of 2020.

The car dealer sector has been undergoing important changes in recent years, in the wake of what has already happened on the other side of the Atlantic. In Italy, 30% of car sales are managed by 20 dealer groups and 60% of new and used car trade in Italy depends on them. A rapidly evolving channel, which in certain cases is also organizing itself as a car rental and sharing operator and could significantly benefit from a greater level of innovation in terms of additional services at the time of sale.

“We are proud to collaborate with a historical company with an established business like Phonocar” says Alberto Falcione, Targa Telematics Vice President of Sales. “Thanks to our expertise in the telemetry field, we can offer car dealers services that are increasingly innovative and in line with the needs of their customers in the coming months. Today, the agreement signed with Phonocar concerns SVR solutions in particular, but our technology allows the development of services that can help car dealers increase the value of their sales, not only in financial terms, but also in terms of consulting and increasing customer loyalty”.

“Our company has grown significantly in recent years, thanks to the development of innovative products targeted at each specific country and exploiting new sales channels.” underlines Guglielmo Bagnacani, Phonocar Chairman and CEO. “The collaboration with Targa Telematics allows us to offer our customers a cutting-edge and complete product. Furthermore, we can ensure excellent conditions for those who adopt this solution, thanks to the agreements in place with the major car manufacturers and with leading insurance companies. Last but not least, we want to position ourselves in a distinctive manner in the European market and to grow, accompanied by a partner such as Targa Telematics, which has consolidated experience in connected mobility”.

Over the last few weeks, the more than 20 Phonocar agents have followed training sessions to learn more about Targa Telematics technology and its Stolen Vehicles Recovery solution, so that the partnership can get underway in earnest in December.

TARGA TELEMATICS

Targa Telematics is an IT company with 20-year of experience in connected vehicles. It provides technological solutions in telematics, smart mobility and digital IoT platforms for mobility operators. The company addresses short and long-term renters, large finance companies and large fleet with a range of services from insurance telematics to asset and fleet management, remote diagnostics and telemetry for vehicles, professional and construction-site vehicles, through to the management of airport service vehicles. Managing over half a million of connected asset, in 2019 Targa Telematics reported sales of €45 million, 120 employees and more than 950 customers. For more information: www.targatelematics.com

PHONOCAR

Phonocar was founded in the early 1970s in Reggio Emilia and since then has consolidated its position as a leading Company in the sector of “car customisation” and car entertainment. All this was possible not only thanks to its 3 product lines: Accessories, HI-FI and Multimedia, but also through a widespread sales network, including the After-market network, large-scale distribution and the direct cooperation with the main car manufacturers. A Company that has always stood for agility and dynamism in production, it takes advantage of its experience in designing innovative products that meet the needs of both drivers and installers. A Company that has always stood for agility and dynamism in production, it takes advantage of its experience in designing innovative products that meet the needs of both drivers and installers. For more information: www.phonocar.com

TARGA TELEMATICS

Elena Bellini, Head of Marketing, Mobile. [+39] 335 135 1277 elena.bellini@targatelematics.com

Susanne Furini, Communication Manager, Mobile [+39] 345 7274925 susanne.furini@targatelematics.com

Barabino & Partners UK

Giuliana Patrone, Tel.: 0044 (0)20 71526425, g.patrone@barabino.co.uk