Targa Telematics announces a sponsorship deal for the Italian national team in the Biathlon World Championships in Östersund, Sweden, from 7 to 17 March 2019.
Targa Telematics operates in the Internet of Things sector and is European leader in the development of technologies for connected cars, with services developed for major rental companies, leasing companies, large corporate fleets and car sharing operators. This new agreement is further evidence of the company’s developing relationship with the Italian Winter Sports Federation (FISI) and its desire to focus on winter sports as a means to promote its brand. This leading IT company is in fact already an official partner of FISI, having adorned the race kits of the national men’s team at the Alpine Ski World Championships last February, which saw Dominik Paris triumph in the Super-G event. The firm also has a multi-year sponsorship programme with young downhill racer Emanuele Buzzi.
There are 12 titles up for grabs in the seven disciplines (individual, sprint, pursuit, relay, mixed relay and mass start), where Italy’s top biathletes will wear ski suits emblazoned with the Targa Telematics archer logo.
The biathlon is one of the best-loved winter sports in Europe: “This is a discipline that is garnering great interest in Italy”, says Nicola De Mattia, CEO of Targa Telematics, “having received a great boost from the recent excellent results of great athletes such as Lisa Vittozzi and Dorothea Wierer, both currently top performers in the World Cup”. This sponsorship deal will promote the brand also in Europe, where the company has a strong presence and can count on visibility before millions of fans. “These biathletes, like us at Targa, have to be fast and accurate. These guys have got what it takes to reach some exciting goals. We wish them all the very best. We believe in them!”
FISI President Flavio Roda says, “In terms of results and media coverage, the Italian national biathlon team has really taken off in recent years and is now very deservedly attracting new partners and sponsors. These Italian athletes have become the perfect endorsers for modern companies like Targa Telematics, who can use the Federation and the teams it sponsors to improve its brand positioning on the market. I want to thank the company for its commitment and wish it every success for the future.”
TARGA TELEMATICS IN BRIEF
Targa Telematics is a company with 20 years’ experience in connected vehicles. It offers technological solutions in telematics, telemetry and smart mobility. It is a leader in digital platforms and the development of applications for short and long-term renters, finance companies and large fleets. Its services range through insurance telematics, asset and fleet management, remote diagnostics and telemetry of cars, professional and construction vehicles and management of airport service vehicles.
FISI IN BRIEF
The Italian Winter Sports Federation runs 15 racing disciplines, 10 of which are Olympic. The FISI National category has more than 400 athletes in its ranks, trained throughout the year by more than 300-plus coaches.
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